Sales training is the process of educating salespeople and equipping them with the skills they need to succeed in their role. 

Why is sales training important?

Like any other job, salespeople need proper training. Formal sales training educates sellers on the tools, techniques, and skills they need to be effective at their job. New sellers need to learn basic skills like cold calling and customer research, but even the most experienced salespeople can benefit from learning new ways to approach the process.

What Is The Sales Training Process?

The sales training process varies depending on the needs of your organization. Before implementing any sales training programs, consider what your objectives are (ie., to increase win rates, help new reps become familiar with the product, implement a new technology, etc.).